The following are examples of Facebook Ads and Website Landing Pages I wrote and designed for Benson Mortgages to promote their refinancing services. The intent was to use fun and playful images to get people's attention.
Images can drive serious engagement on Facebook so I chose fun and silly photo to get people's attention. The ad is targeted to animal lovers and people who enjoy leisure activities.
The Learn More button links to a custom HTML landing page that informs the visitors about refinancing and the ways it can save them money. The call-to-action ties back to the message of saving money to be able to do the things you love. It takes visitors to the website were they will find more information about refinancing and a form to have someone contact them.
Custom Landing Page
For this ad I also use another playful image. The bright green background with the simple image of the frog hanging on a branch, stands out in the Facebook stream.
The Learn More button takes visitors to a custom HTLM landing page that informs them of the pros and cons of refinancing. The specific call-to-action encourages visitors to find out how much they could save by speaking to an agent. The button links to a form on the website where visitors can leave their information for a call from an agent.
Landing Page
